Implementing Sustainability Strategies (from MIT World)

Companies sometimes regard sustainability as "metaphoric low-hanging fruit," says moderator Peter Senge, and reach for a few easy targets to achieve cosmetic improvements. His three panelists describe how their corporations are attempting to embrace sustainability as more than just another high-profile, low-impact initiative that "goes right into an overloaded bucket."

MODERATOR: Peter SengeSenior Lecturer, MIT Sloan Founding Chairman, Society for International Learning
PANELISTS: Wayne BaltaVice President for Corporate Environmental Affairs and Product Safety, IBM Mark BuckleyVice President, Environmental Affairs, Staples Kevin MossHead of Corporate Social Responsibility, BT Americas

http://mitworld.mit.edu/video/545/